Kurt GesslerGenerative AI and newsrooms: Tips and best practices for how publishers can use this transformative…I originally published this article on blogs.taboola.com, which I’m a senior product manager working with editorial tools and generative…Aug 22, 2023Aug 22, 2023
Kurt GesslerWhat happened when we disabled Google AMP at Tribune Publishing?Ahead of its June 2021 algorithm update, Google made a significant announcement as part of its shift to emphasize overall page experience…Aug 26, 20221Aug 26, 20221
Kurt GesslerFacebook’s Breaking News Indicator valuable despite rumors of hidden risks, post cannibalizationThree years into Facebook’s attempt to take a bite from Twitter, there exists little good data on Facebook’s Breaking News Indicator.Jun 30, 2021Jun 30, 2021
Kurt GesslerTwitter length study: Do longer tweets drive more engagement and referral traffic?Since Twitter’s expansion to 280 characters about two years ago, it’s been loosely acknowledged that tweets in the expanded range have…Jan 8, 2020Jan 8, 2020
Kurt GesslerAre you posting the same story to Facebook multiple times? You’re probably wasting your timeIt’s often called “recirculation” in Facebook parlance, or “strategically reposting” older stories. You know, putting stuff on Facebook…Nov 14, 20183Nov 14, 20183
Kurt GesslerHave Twitter users stopped clicking on links?Responses that start with “saved you a click” or “I didn’t click the link, but …” are ubiquitous on social media, especially Twitter.Sep 4, 20183Sep 4, 20183
Kurt GesslerJournalists buying followers on social media isn’t trivial. It’s unethical and it matters.The most surprising wrinkle in the New York Times’ piece The Follower Factory wasn’t the existence of this dark industry. And it wasn’t…Feb 1, 2018Feb 1, 2018
Kurt GesslerFacebook’s algorithm isn’t surfacing one-third of our posts. And it’s getting worseStarting in January of this year, we at the Chicago Tribune started to anecdotally see a fairly significant change in our post reach.Apr 18, 201766Apr 18, 201766
Kurt Gessler13 more before-after examples of engaging headlinesAs the response was fairly positive to my original Medium post on headline engagement and best practices, I wanted to share a few more…Apr 16, 2017Apr 16, 2017
Kurt Gessler18 tips for writing engaging headlines + 27 makeovers that saved stories from extinctionLet’s start with the obvious: Most news sites are in headline crisis.Nov 28, 20162Nov 28, 20162